After every annual Summit I do interviews and inevitably the question comes up; do you think we are at a tipping point for sport and climate/sustainability? I think we see something ‘tip’ every year. In 2020 it was the rise of commitments from sporting organisations, in 2021 it was the rise of publicised sustainability strategies, last year it was mainstream media coverage and cut through, and this year it has been the change of discussion and dynamic on sponsorship in sport.
