Global Recycling Day: What Is Sport Doing And Is It Enough?
Recycling plays a vital role in the sports industry by minimizing environmental impact and we are familiar with the 3R’s; reduce, reuse, recycle. Circular economist Harald Friedl posted recently about many more ‘R’s’ within resource stewardship; reconnect (to nature and ourselves), refuse, rethink, redesign, reduce, reuse, re-share, repair, refurbish, remanufacture, repurpose, residuals management, recycle and recover.
The global sports industry creates waste from food, food and drink packaging, materials, apparel and merchandise, signage, equipment, overlay and more. Will.i.am once said ‘waste is only waste if we waste it’. So on Global Recycling Day, what is sport doing to not waste it’s waste?
Sports apparel and merchandise
It is easy to find recent information on the economic value of the global sports apparel industry. Fortune Business Insights valued it at $195.50 billion in 2022 and projects it to grow to $271.77 billion by 2030. It is more difficult to find good data on its global ecological impact.
According to a 2018 report by Quantis, the apparel and footwear sectors are accountable for 8% of worldwide greenhouse gas emissions (comparatively, commercial aviation accounts for 2-3% of global energy-related CO2emissions), but there is no good data on sports apparel or merchandise specifically. The only sports organisation I can find that has measured merchandise emissions is Liverpool FC. Given the size of the sport and apparel, footwear and merchandise markets, we can presume that it is substantial.
It would be impossible to reference all the recycling efforts going on, but a few here outline the type of work happening. FC88 work with football through the upcycling of apparel into new, desirable products, by turning deadstock into corporate gifts or merchandise. Nicole Bekkers, Founder & CEO of FC88 said, ‘Through upcycling, sports organisations can keep the emotional value of their sports apparel alive and work towards a better, more sustainable solution for the huge piles of deadstock in the sports industry’.
Re-Action ‘protest against the consumer story that tells us we need shiny new, highly technical kit to access the outdoors.’ Members rescue products, revive them through repair and rebranding and repurpose them, then redistribute items through resale, rental and donation and reallocate profits to regenerate the outdoors.